Toyota revives Scion as an experimental mobility brand, debuting a small US-built kei truck

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Toyota is bringing back the Scion name, but for a new purpose rather than youth-focused hatchbacks. Scion by Toyota will serve as an experimental mobility incubator, and its first product is a kei-style truck built in Indiana. Kei vehicles are small machines designed to meet Japan's light vehicle rules, and their popularity has been rising globally, including in the United States. More than 30,000 used kei trucks have been brought into the US since 2020, with about 7,500 arriving each year. The article notes that even President Trump has expressed interest in the category.

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