EU Mandates Google to Share Search Data With Rivals From January 2027
The European Commission has adopted final Digital Markets Act measures requiring Google to share anonymised search data with eligible third-party search engines and AI chatbots starting January 2027. The shared dataset will include ranking data, query text, metadata, displayed URLs, and user interaction signals — the same categories Google uses to improve its own search. Recipients are explicitly barred from using the data to train general-purpose AI models, and access is restricted to companies meeting eligibility criteria such as having a credible EU search presence. Google must apply multilayer anonymisation and complete annual independent audits to guard against re-identification risks. A separate decision was also issued requiring Android to allow third-party AI assistants to access core OS features and voice activation, addressing platform competition beyond search data.
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