Directories Are Crowding Out Agency Pages in Search Results for Agency Queries

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A live check of Google results for "content marketing agency" found seven of nine first-page results were listicles and directories rather than agency sites. Only two results were agencies' own pages, both regional service pages. The author argues buyers now find agencies through intermediaries, so agencies must compete to be listed. He recommends checking how many page-one results are directories, confirming that money pages are indexed in Search Console, and adding a GA4 segment for AI-referred traffic. The post comes from the author's own company, which builds a marketing-data tool, and he notes the same checks work with any analytics stack.

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