Custom Sign Forge shares lessons from building a 10-language B2B signage website
Custom Sign Forge, a B2B site for custom commercial signage, runs ten language versions across six product families, built with Astro, React, Cloudflare Workers, D1 and private R2 storage. The developers focused on keeping product pages, imagery, enquiry flows and search metadata consistent as the site expanded, rather than just adding a language switcher. They use stable URLs with language prefixes, avoid redirecting visitors by IP or browser language, and keep customer-entered text and enquiry records unchanged when the interface language changes. Their checks extend beyond counting translated strings, covering navigation, validation messages, RTL layout for Arabic, and image cropping suited to each asset's purpose. Each locale also carries its own HTML language, title, canonical URL and reciprocal hreflang links, with post-deployment checks in Search Console.
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