Could set-top boxes replace TV's traditional ratings meters?
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·1 viewsThe article examines whether set-top boxes could become the new measurement tool for television audience ratings. It frames the question around the limitations of existing ratings systems and the growing role of connected home devices in tracking viewing behaviour. Industry considerations such as data accuracy, privacy and the interests of broadcasters and advertisers are weighed in the discussion. The piece suggests the shift could change how viewership is counted and how advertising value is assessed. Overall, it presents the idea as a possible development still under debate rather than a settled change.
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