Common App Store Rejection Pitfalls: Screenshots, Permissions, and Privacy Policies
iOS developers frequently face App Store rejections due to avoidable issues such as incorrect screenshot dimensions, missing or inaccessible privacy policy links, and vague permission usage descriptions. Apple requires screenshots in specific sizes — typically 6.5-inch and 5.5-inch sets for iPhone — and does not accept images with transparent backgrounds or test environment watermarks. Apps that collect user data, including through third-party SDKs, must link to a comprehensive and accessible privacy policy in App Store Connect. Reviewers also expect clear, purpose-specific explanations for each permission requested, along with working test account credentials if login is required to access core features. Additionally, use of deprecated APIs like UIWebView can trigger rejection and should be replaced with modern alternatives such as WKWebView before submission.
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