ChatGPT Traffic Up 48% in July 2026 as Bing Drops 50%, Creating Analytics Blind Spots
ChatGPT.com recorded approximately 1.09 billion monthly US visits in July 2026, a 48% year-over-year rise, ranking it ninth among top US websites per Semrush data, while Bing.com saw traffic fall by roughly 50% over the same period. Google and YouTube continued to dominate, logging around 25.31 billion and 10.27 billion monthly US visits respectively, underscoring that AI has not displaced traditional search overnight. However, the data highlights a growing shift in how users first discover information, with AI assistants increasingly serving as an early step in the customer journey. A key challenge for businesses is that visits originating from AI platforms like ChatGPT often arrive without identifiable referral data, causing them to appear as direct traffic in tools like Google Analytics 4. This attribution gap means companies relying solely on conventional SEO metrics may be significantly underestimating the role AI-assisted discovery plays in driving traffic to their sites.
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