ChatGPT Reaches 67.7M US Monthly Users, But Two Key Metrics Mean Different Things
ChatGPT had an estimated 67.7 million US monthly active users according to eMarketer, while a separate Pew Research Center survey found 34% of US adults had ever used the tool as of June 2025, up from 18% in July 2023. Analysts caution that these two figures measure fundamentally different things and should not be conflated. Monthly active users reflect current ongoing engagement within a set period, whereas the Pew figure captures cumulative lifetime exposure, including one-time users. The eMarketer number is a market forecast estimate rather than a direct count from OpenAI, and its full methodology is paywalled. Experts advise businesses to treat both figures as contextual indicators rather than standalone evidence of AI readiness or demand.
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