Bumble drops women-first rule, lets anyone send the opening message

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Dating app Bumble has reversed its decade-old policy that required women to initiate conversations in heterosexual matches. Since its 2014 launch, the platform had been built around giving women exclusive power to send the first message. The company announced the change as a 'global evolution' to its core conversation feature, framing it as an expansion rather than an abandonment of its women-first values. Alongside the policy shift, Bumble has extended the match response window from 24 hours to 72 hours. The update means any user can now make the first move, regardless of gender.

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