Bumble drops women-first messaging rule after user feedback and trial

Dating app Bumble has abandoned its long-standing policy that required women to send the first message in heterosexual matches. The company's leadership says the decision follows a successful trial period testing the new approach. Bumble cited a shift in user preferences as a key reason for scrapping the rule. The change marks a significant departure from the feature that originally set Bumble apart from rival dating apps.
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