Building Local Landing Pages That Avoid Doorway-Page Penalties in Next.js
A developer who built city pages for an AI receptionist product in Canada describes how to avoid creating doorway pages, which are template pages with only the city name changed. The approach stores genuinely local details such as area codes, time zones, regional problems, and frequently asked questions in a data model that the template renders. Pages are statically generated in Next.js App Router, nested under the main service URL, and canonicalized, with structured data matched to what is actually visible. The author argues that a smaller set of well-researched city pages outperforms many thin ones, and that structured data should only claim physical presence where a real location exists.
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