BMW pushes Spider-Man movie ads to drivers' dashboards without consent

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BMW has begun displaying banner advertisements for the Marvel film 'Spider-Man: Brand New Day' on the Control Display screens of its vehicles upon startup. The automaker confirmed the ads to The Autopian, describing them as part of a broader brand partnership with Sony Pictures. The campaign runs from July 27th through August 10th and affects a wide range of BMW owners. The move has drawn criticism from drivers who did not expect unsolicited commercial content inside their premium vehicles.

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