Bluesky Names Toni Schneider Permanent CEO, Eyes Broader User Base and New Revenue

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Toni Schneider has officially become the permanent CEO of Bluesky, the decentralized social media platform, after a brief tenure as interim chief. He succeeds Jay Graber, who transitions to the role of chief innovation officer. Schneider, a former CEO of Automattic — the company behind WordPress — sees this moment in social networking as analogous to the early days of the open web. He aims to grow Bluesky beyond its reputation as a left-leaning echo chamber, positioning it as a broad, inclusive platform built on the open AT Protocol standard. Schneider also indicated that Bluesky's revenue strategy will extend beyond advertising, though specific details were not disclosed.

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