Bluesky Active Users Continue to Decline Over a Year After Post-Election Surge

Bluesky, the decentralized social media platform, is experiencing a sustained drop in active users on its mobile app more than a year after a significant post-election growth spike. The platform had seen a sharp rise in new sign-ups following the election period, but that momentum has not held. Despite the shrinking user base, those who remain on the platform continue to show relatively strong engagement. Bluesky has also been broadening its focus beyond the core app itself, suggesting a strategic shift in how the company envisions its growth.