Artist's Bike Device Makes Pedaling Harder in Unaffordable Neighborhoods

Brooklyn-based artist and technologist Justin Blinder conceived the project 'Ground Truth' in 2020 after losing his job just before COVID-19 lockdowns began. While working as a food delivery cyclist across New York City, he observed sharp economic contrasts between neighboring areas. These observations inspired him to develop a device that physically reflects housing unaffordability by increasing resistance on a bicycle in costlier neighborhoods. The project aims to make riders viscerally aware of economic disparities that are geographically close but feel worlds apart.
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