Apple Watch Series 12 launches at $399 with always-on Siri and AI audio recap

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Apple unveiled the Apple Watch Series 12 at its September 9th event, one year after the Series 11 and Ultra 3. The standout feature is Siri AI-powered Audio Intelligence, which continuously listens and summarizes audio from the wearer's day. A 'live rewind' tool lets users replay and transcribe recently detected sounds, while a Siri Recap feature takes ambient notes from watch audio. The device runs on a new S11 chip and is available in multiple color options including space gray, gold, bronze, and ceramic finishes. Priced from $399, it opens for preorder immediately and goes on sale September 18th.

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