The company also argued that its on-device models offer consumers more privacy.
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Apple has unveiled its first foldable smartphone, the iPhone Duo, at a special event called 'Surprise and Shine' held in Cupertino. The device marks a significant milestone as the first major product launch under new CEO John Ternus. Apple described the iPhone Duo as being inspired by the versatility of the iPad, suggesting a design that bridges phone and tablet experiences. The announcement signals Apple's entry into the foldable smartphone market, a segment already occupied by rivals such as Samsung and Google.
Apple has officially unveiled the iPhone Duo, its first-ever foldable smartphone, entering a market that Samsung has dominated for over seven years. When closed, the device resembles the size of a passport with a 5.4-inch outer display, and unfolds to reveal a 7.6-inch screen — the largest ever on an iPhone. The Duo's screen is 50 percent bigger than that of the iPhone 18 Pro Max and 80 percent larger than the iPhone Pro's display. The phone is built with a titanium frame, Ceramic Shield 2 on the front, toughened Ceramic Shield glass on the rear, and carries an IP68 rating for dust and water resistance.
Apple unveiled the Apple Watch Ultra 4 at its 'Surprise and shine' event, introducing its latest rugged smartwatch. The new model retains a design nearly identical to its predecessor, the Ultra 3, but is upgraded with the new S11 processor. The S11 chip replaces the S10, which debuted with the Apple Watch Series 10 in 2024, and brings notable performance improvements. The upgrade is timed ahead of the watchOS 27 release, which will feature a more advanced Siri AI assistant first announced at WWDC this year.
Apple will release iOS 27 on Monday, September 14, bringing a significant update to its mobile operating system. The headline addition is Siri AI, an AI-powered overhaul of the Siri assistant, launching in beta and initially limited to English-language devices. Support for French, Japanese, Korean, Portuguese, and Spanish is expected to follow in October. Beyond Siri, iOS 27 introduces a Liquid Glass opacity slider allowing users to adjust UI transparency, along with redesigned built-in app icons and new extra-large widget options.
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