Apple Upgrades Siri with AI Overhaul, but Rivals Have Raised the Bar

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Apple has rolled out a long-awaited artificial intelligence overhaul that significantly improves Siri's capabilities. The updated assistant is described as genuinely useful and closer to what Apple originally envisioned for the product. However, the launch comes after years of delays, during which competing AI tools have advanced well beyond basic assistance into areas like coding, reasoning, and media creation. As a result, Siri's improved performance is seen as catching up rather than leading the industry. The upgrade arrives at a moment when simply being a capable AI assistant is no longer considered a technological milestone.

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