Apple Plans Privacy-Focused Smart Glasses Reveal at WWDC, Launch by 2027

Apple is reportedly developing its first pair of smart glasses, with a planned unveiling at WWDC in June and a commercial launch expected by end of 2027, according to Bloomberg's Mark Gurman. Privacy features are said to be a central focus of the product's design and messaging strategy. The move comes as smart glasses, particularly Meta's Ray-Ban models, have faced backlash over their ability to discreetly record photos and videos. Apple has spent over a decade positioning privacy as a core brand value, and entering the same category as Meta poses reputational risks regardless of how its approach differs. The company appears to be taking extra time to ensure its privacy credentials are clearly established before launch.