Amazon rolls out free Alexa Plus upgrade to all US Fire TV device owners

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Amazon is expanding access to its upgraded Alexa Plus assistant to all Fire TV device owners in the United States at no cost. The rollout, which began today, covers Fire TV Stick, Fire TV Cube, Amazon Ember smart TVs, and compatible third-party TVs from brands like Panasonic and Hisense. Previously, Alexa Plus on Fire TV was limited to users holding a Prime or Alexa Plus subscription. The enhanced assistant offers more conversational interactions, including mood-based movie recommendations, scene navigation, and on-screen content queries.

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