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A Beginner's Guide to Reading Google Analytics Without Getting Overwhelmed

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A digital marketer from Kerala offers a simplified introduction to Google Analytics for small business owners who find the tool intimidating. The free platform works like a camera inside a shop, revealing visitor counts, traffic origins, page views, and actions taken on a website. The article explains key terms such as users, sessions, traffic sources, engagement, and conversions in plain language. It recommends focusing on five core questions rather than every report, along with checking device type and visitor locations. A brief monthly review routine is suggested to track progress and choose one improvement for the following month.

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