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ProgrammingDEV Community ·
Why agency quote forms should branch by intent before asking for a budget
The author argues that agency contact forms fail when they treat every visitor the same, since long forms deter people who only want to talk. A better approach is to ask first whether the visitor wants a quote or a conversation, then route each group down a different-length path. The write-up suggests allowing an 'I don't know yet' answer, writing helpful error messages, and saving drafts to localStorage with safe fallbacks. It also recommends a honeypot field positioned off-screen to deter cheap bots without a captcha. The author has packaged these ideas as a dependency-free React component called QuoteFlow.
