Zoho's Sridhar Vembu urges engineers to embrace sales and handle rejection

Zoho founder Sridhar Vembu has advised technical professionals looking to enter business to actively participate in sales calls. He emphasized that learning to handle rejection is a critical skill for achieving long-term business success. Vembu noted that direct interaction with customers helps engineers better explain their ideas and develop a deeper understanding of how businesses operate. Such hands-on sales experience also sharpens communication abilities and builds genuine respect for salespeople. His core message is that any business, at its foundation, depends on selling products and winning customers.