Zenovay Exposed: Fake Team, False Launch Date, and Deceptive Tracking Script

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A DEV Community investigation has identified Zenovay, a web analytics platform, as an apparent fraud with fabricated founding details. The platform's About page claims a 2023 launch, but its domain was not registered until July 28, 2025. All listed team members, including Engineering Lead Martin Hale, use AI-generated profile photos, and their blog posts are also AI-generated. Despite publicly claiming cookieless, identifier-free tracking, Zenovay's script actually sets a 30-day tracking cookie, writes to localStorage and IndexedDB, and sends a unique visitor UUID, among other undisclosed data collection practices. The platform's legal pages list only 'Zenovay, Switzerland' as an address, and its creator's identity remains unverifiable.

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