YouTube launches AI-powered 'Ask YouTube' tool to assist product comparisons

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YouTube has introduced a new AI-powered feature called 'Ask YouTube' aimed at enhancing the shopping experience on its platform. The tool is designed to help users compare products while browsing videos, making in-app shopping more interactive. This move signals YouTube's continued push to deepen its integration of e-commerce with video content. The feature leverages artificial intelligence to provide shoppers with relevant product information directly within the YouTube interface.

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