YouTube India Adds Product Tagging for Creators, Not Eyeing E-Commerce: MD

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YouTube India Managing Director Gunjan Soni has clarified that the platform is not attempting to become an e-commerce company. The statement came as YouTube introduced a new feature allowing creators in India to tag products within their content. Soni made these remarks in an interview with NDTV. The product tagging feature is aimed at enhancing creator tools rather than positioning YouTube as a shopping platform.

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