YouTube expands AI creator tools to automate content strategy at Made on YouTube

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YouTube has announced new updates to its AI-powered creator tools suite at its annual Made on YouTube event. The expanded toolkit builds on features introduced in 2025, which originally included thumbnail A/B testing and a performance-tracking chatbot. This year's additions extend AI assistance to more complex content creation and strategy tasks. The updates reflect YouTube's growing effort to help creators optimize their work and reach larger audiences without manually decoding the platform's algorithm.

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