Your quote never got a reply. That's a queue problem, not a sales problem.

Most service businesses do not lose quotes because the price was wrong. They lose them because nothing in their stack owns the second contact. The quote goes out. The client says "let me think about it." Then the quote sits in a sent folder until someone remembers it, and by the time someone remembers, the client has already bought elsewhere — not necessarily because the competitor was better, but because the competitor spoke second. I want to argue that this is not a discipline problem and not even a sales problem.