Yelp Signs Licensing Deal with OpenAI to Bring Reviews and Business Data to ChatGPT

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Yelp has confirmed a licensing agreement with OpenAI, announced as part of Yelp's February 2026 earnings release, that will integrate its reviews, ratings, photos, and business information into ChatGPT's responses to local queries. The deal extends Yelp's data-licensing strategy beyond traditional search platforms and into AI-driven local discovery ecosystems. ChatGPT users asking about nearby restaurants, contractors, or businesses are expected to see Yelp content surfaced directly in conversational responses. Yelp has also signaled a near-term integration of its Request a Quote feature, which would allow users to initiate contact with local service providers from within the ChatGPT interface. The agreement underscores the growing commercial value of licensed local data and signals that business visibility is increasingly shaped by third-party AI platforms, not just conventional search listings.

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