Yelp Signs Data Licensing Deal with OpenAI to Power Local Business Discovery

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Yelp has confirmed a data licensing agreement with OpenAI, allowing its local business content — including reviews, ratings, and business details — to feed into OpenAI's AI ecosystem. The deal was disclosed during Yelp's February 12, 2026 earnings announcement as part of the company's broader AI and data-licensing strategy. Industry reports suggest Yelp content may appear in ChatGPT responses to local-service queries, with Yelp branding and links expected alongside surfaced results. For local businesses, the key shift is that Yelp data becomes a more direct input to AI-driven discovery, potentially influencing where consumers encounter recommendations. However, neither company has publicly detailed the specific data fields licensed, commercial terms, or how OpenAI selects and presents Yelp content in its responses.

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