Xbox marks 25 years as it again seeks a new direction

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Microsoft has spent a quarter century trying to disrupt the console market, dating back to the original Xbox's launch on November 15, 2001. That debut challenged the dominance of Sony and Nintendo. Now, 25 years on, Xbox faces a similar competitive position, though it is not starting from zero. The company would need a fundamentally different approach to reach another major milestone. The original console was built on familiar PC technology, reflecting Microsoft's concern about Sony bringing a PC-like device into the living room.

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