X Launches Original Content Rewards Program, Replacing Old Revenue-Sharing Scheme

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X is shutting down its existing revenue-sharing program for creators and replacing it with a new initiative called Original Content Rewards, set to launch on September 8th. To qualify, creators must have a minimum of 500 verified followers and at least 500,000 Home Timeline impressions from verified users within the past 90 days. Earnings under the new program will be based on 'qualified impressions,' defined as unique views from Premium subscribers where at least 50% of a post is visible on the Home Timeline feed. The program applies only to original content posted by creators. The revenue-sharing program it replaces had undergone multiple changes since Elon Musk took over the platform.

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