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WordPress Agencies Face Shifting Licensing Models as Vendors Move Away From Unlimited Tiers

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Many WordPress agencies once relied on unlimited-site developer licenses to keep margins healthy, but that model is now changing. Several vendors, including WP Rocket, Astra and Elementor, have retired or capped their unlimited tiers, while others such as ACF PRO, Gravity Forms and WPML still offer them at fixed annual prices. Licenses that stay active on offboarded client sites can drain margins, lock agencies into costlier tiers at renewal, or trigger activation limits that block live projects. The article argues that agencies need to audit and govern their license keys across client environments, not just their hosting and credentials, to manage these risks.

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