Women's Super League Launches Fantasy Game Designed to Boost Fan Retention

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The Women's Super League (WSL) is introducing its first official fantasy sports game ahead of the upcoming season. The league aims to address a common problem in fantasy sports: poor player retention caused by lengthy seasons and harsh penalties for missed weeks. The new game is designed to be more accessible and engaging, particularly for newer fans still growing with the sport. It will be available when the WSL season kicks off, with Manchester United facing London City Lionesses on opening day. A notable feature of the platform is its prominent use of player photos, which remains relatively uncommon in fantasy sports products.

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