Wimbledon courts Indian fans with local ice cream and Bollywood music

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Wimbledon is making a deliberate push to attract Indian audiences by incorporating cultural elements into its fan experience. The prestigious tennis tournament has introduced Indian ice cream flavours and Bollywood music as part of this outreach. The move marks a notable departure from Wimbledon's famously conservative and tradition-bound identity. The strategy appears aimed at tapping into India's massive, cricket-dominated sports market. By embracing Indian culture, organisers hope to grow the tournament's popularity among one of the world's largest and most passionate sporting audiences.

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