Why WhatsApp Template Messages Fail Silently and How to Prevent It
A WhatsApp template send can return a success response with a message ID yet never reach the customer, because Meta accepts the request first and reports delivery later through a status webhook. Common production causes include header media that Meta cannot fetch, a parameter count that does not match the approved template, and a copy-code button sent without its coupon. Developers are advised to build sends from the template definition, refuse to send when values are missing, and upload media to obtain an ID rather than relying on public links. Carousel templates are a particular trap, since their header media sits inside each card and is missed by code that only checks top-level components. Until a delivery status arrives, an accepted message should be treated as unconfirmed.
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