Why Two Identical App Mockups Can Differ 5x in Cost, Explained
A software studio founder argues that the real drivers of custom software costs are rarely visible in mockups or feature lists. Third-party integrations — such as payment processors, ERPs, and legacy databases — are cited as the biggest budget risks, since they involve systems outside the developer's control that can change unpredictably. The author notes that handling edge cases and failure scenarios accounts for roughly 80% of engineering effort, yet is often omitted from low-ball quotes. Maintenance and ongoing support costs are also frequently overlooked, with clients only discovering the true expense months after launch. The piece advises clients to invest in genuinely unique business logic while avoiding premium charges for solved problems like authentication, and to ask vendors directly what is most likely to cause delays.
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