Why Technical SEO Audits Need Clear Decisions, Not Just Health Scores
A technical SEO audit that scores 97% healthy can still overlook a single critical flaw—such as an accidental noindex or a misconfigured canonical—that should halt a release. The article argues that aggregate health scores compress vastly different risks into one misleading number, masking gaps in evidence and untested checks. In response, the author outlines a decision-based audit framework used at Edikka, featuring 44 replayable checks across 13 domains, each classified by both compliance status and severity level. A structured release rule determines whether a site gets a GO, NO-GO, or requires arbitration, and crucially, this rule must be defined before audit results are known. The framework also draws a clear distinction between publicly observable evidence and private data accessible only through tools like Google Search Console, keeping conclusions honest and falsifiable.
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