Why specific names beat generic ones, from a murder statue to IKEA
An essay argues that naming something gives people a handle on it, even when the thing is dangerous. It contrasts the nickname 'Peanut' for a deadly statue in a horror story with the template-generated names common among software companies. The author contends that generic, consultant-style names fit everyone and so tell no one anything. The piece cites IKEA's place-based and occupation-based naming as an example of specificity that scales, and suggests specific names are easier to remember and repeat.
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