Why Regular Cookie Duration Audits Matter for Compliance and Data Accuracy
Cookie duration settings are often configured once during a website build and rarely revisited, creating risks for both data accuracy and regulatory compliance. Rules such as the ePrivacy Directive and EDPB guidelines generally limit cookie lifespans to 12–13 months, with consent renewal recommended every 6 to 12 months. Browser restrictions complicate matters further, as Safari caps first-party cookies at 7 days, meaning developer-set durations may not reflect what users actually experience. Mismatches between a site's stated cookie policy and the actual durations set by third-party scripts can put organizations in breach of their own terms. France's data regulator issued over €486 million in cookie-related fines in 2025, underscoring the financial stakes of neglecting routine cookie audits.
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