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Why React and Next.js are often the wrong choice for marketing websites

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Developers frequently use heavyweight JavaScript frameworks like React, Next.js, and Angular to build simple marketing websites, despite these tools being designed for complex, interactive applications. This mismatch results in large JS bundles, slower load times, and poor Lighthouse scores — directly hurting SEO and user retention. Google's research links load times beyond three seconds to sharply higher bounce rates, making performance a business-critical concern for lead-generation pages. Simpler alternatives such as plain HTML/CSS, WordPress, Webflow, or the static-first framework Astro typically deliver faster load times, better Core Web Vitals, and easier content editing for non-technical users. The core advice is to match the tool to the actual requirements of the project before choosing a technology stack.

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