Why One Meditation App Stripped Features to Improve the User Experience
The team behind OneZen, a wellness app, found that removing features rather than adding them led to a better product for users seeking genuine mindfulness. They observed that most meditation apps overwhelm users with guided sessions, mood tracking, streaks, and social feeds, each of which adds cognitive load and friction. The developers applied what they call the Subtraction Principle, keeping only three core functions: breathe, sit, and reflect. They argue that an engaging, feature-rich meditation app is optimized for user retention rather than actual stillness. By cutting gamification and social elements, they retained users who wanted to meditate and shed those who wanted entertainment.
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