Why Most Companies Have a Dangerously Flawed Backup Strategy
Most organizations lack a proper data inventory, making it impossible to build an effective backup strategy since they do not know what data they hold, where it lives, or who owns it. Not all data carries equal value — raw inputs may be recreatable from upstream sources, while processed insights and pipelines often require far greater protection. Annual backup costs can run into hundreds of thousands of dollars, yet many companies never formally decide how much data loss or downtime they can actually tolerate. Backup strategies often drift into place based on initial defaults rather than deliberate executive decisions, leaving dangerous gaps between what teams assume is protected and what actually is. Experts recommend cross-cloud replication as the strongest ransomware defense, but also urge businesses to first assess what data is truly irreplaceable before investing in complex infrastructure.
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