Why Logo File Formats Matter for Print and Web, and What to Request

A common problem arises when clients send low-resolution JPGs with white backgrounds that look poor on dark or high-density screens and in large-format print. The article argues that most logo issues stem from missing file types rather than design flaws. It recommends requesting a vector master file such as AI or SVG, print-ready PDF or EPS files, and transparent PNGs in several sizes. It also suggests color variants, multiple layouts, and color codes in HEX, RGB, CMYK, and Pantone. The core advice is that every other format can be exported from a vector source, while small raster images cannot be scaled up well.