Why FAQ, HowTo and LocalBusiness schema on small WordPress sites often backfires
Plugins like Rank Math and Yoast often add FAQPage, HowTo and LocalBusiness markup that users never see, which creates clutter rather than value. The article notes that Google no longer shows FAQ or HowTo rich results for typical sites, though cleaning up the markup still matters for other systems and for local visibility. Problems include FAQ JSON-LD repeated sitewide, HowTo markup applied to pages that are not real procedures, and LocalBusiness details that disagree with the visible footer. The recommended approach is to keep FAQ markup only where visible Q&A is the page's main content, use HowTo only for genuine step-by-step guides, and maintain one accurate LocalBusiness entry. Duplicate markup should be removed and canonical tags used to settle which URL owns a topic.
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