Why engaged time beats time on page for judging which content people actually read

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Standard analytics tools count time on page from load to close, so a tab left open during lunch registers as reading. The author, an 18-year-old developer building the cookieless analytics tool Cloudline, argues that engaged time, paired with scroll depth at 25, 50, 75 and 100 percent, gives a more accurate picture. Combining the two metrics reveals whether readers skimmed quickly or the top of a page held their attention. The author ranks pages by engaged time rather than pageviews and rewrites or cuts pages that attract clicks but hold little reading. Cloudline is free in early access without a card required.

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ProgrammingDEV Community ·

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ProgrammingDEV Community ·

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