Why Developers Should Address SEO Decisions Before a Website Goes Live
A digital marketer with over 16 years of experience argues that many SEO problems originate during the development phase, long before any SEO specialist is consulted. Developers routinely make decisions about URL structures, site architecture, and internal linking that can significantly affect a site's search visibility later on. The author draws on their own experience with GamesMom, where restructuring URLs after launch required extensive redirect management, internal link updates, and sitemap revisions. They caution against using modern tools to mass-generate pages without first defining what makes each page genuinely useful and distinct. Planning URL structures, internal linking, and content value before launch, the author contends, saves considerable time and avoids compounding technical debt down the line.
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