Why Build Cost No Longer Determines Software Value in the AI Era
A new valuation framework argues that traditional cost-to-build metrics have become largely irrelevant for pricing software, as AI tools now allow small teams to replicate in weeks what once took years and millions of dollars. The author proposes a 'Time-to-Position' test: could a competitor with AI tooling and $50,000 reach the same market position within 90 days? If not, the true value lies in one of four defensible blockers — time-dependent assets, regulatory approvals, real-world operational data, and embedded distribution. Notably, code quality and technical architecture are excluded from this framework, since building is no longer the expensive part. The piece illustrates the model using a composite B2B platform that cost $250,000 to build but whose replacement cost today is estimated at $180,000, reflecting 18 months of tooling improvements. The author contends that working software with no revenue is often mispriced as worthless by revenue-multiple marketplaces, calling it a pricing failure rather than a value failure.
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