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Why Apple Keeps iPhone Prices High in India Despite Low Affordability

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Apple maintains premium pricing for iPhones in India, making them accessible to only around 5% of the population. However, that small percentage still represents approximately 70 million potential customers. This figure surpasses the entire population of several major European nations, including the UK, France, and Italy. The sheer size of India's aspirational consumer base gives Apple little incentive to reduce its prices in the market.

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Why Apple Keeps iPhone Prices High in India Despite Low Affordability · ShortSingh