When Electric Cars Were Marketed to Women: A Look at Early EV History
An IEEE Spectrum article revisits the early history of electric vehicles, when they were promoted as a preferred option for women drivers. The piece examines how electric cars were positioned in the late 19th and early 20th centuries, when they competed with gasoline and steam-powered vehicles. It draws on the period's marketing and ownership patterns to explain why electric models were seen as clean, quiet, and easy to operate. The article also considers how these early designs later faded from the mainstream as gasoline cars became dominant.
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